Patent Number- GB2617627

About us

In late 2021, Max was in his room, playing with one of his many fidgets when a brilliant idea struck him:

What if he could integrate these beloved fidgets into a t-shirt? As he lay in bed that evening, his mind brimming with possibilities, he couldn’t help but wonder: Where would the fidget go? What would the t-shirt look like? What material would be best? Fuelled by excitement, he shared the idea with his parents, who wholeheartedly agreed it was something special. Together, they decided to investigate if such a product already existed the following day. 

To their surprise, there was no clothing manufacturer in the entire world producing t-shirts with built-in fidgets. In that very moment, Comfa was born. Max’s parents exchanged knowing glances, recognizing how essential this could be for Neurodivergent individuals everywhere. Max had always struggled with the feel of clothes, what if they could create a sensory-friendly clothing range that combined Max’s ideas with a way to combat scratchy seams and labels? 

A family of 2 parents and 2 young children smile at the camera. the children are wearing sensory friendly Fidget-T clothing, and the parents are dressed smartly

Over the past two years, Max and his family have embarked on a journey of exploration, venturing into uncharted territory.

They navigated patent applications, manufacturing pitches, and website designs, all with Max leading the way. At every step, he reiterated the driving force behind Comfa: to aid those who struggled with traditional clothing. His innovative way of looking at problems even led Comfa to be one of the first business to be awarded the Erewash R & D grant, one of only 3 companies to do so. 

Today, Comfa is a family-operated venture, guided by our core value of helping others. Every decision we make circles back to one simple question: Will this help someone? Max’s dedication to raising awareness and educating people about Neurodiversity has reached audiences on YouTube, TikTok, and even filming for a feature with the BBC. But it all started with that ingenious spark and an unwavering determination to transform dreams into reality. 

A young autistic boy with ginger hair chooses colour selections from a book, for the prototype model of his sensory clothing range

Ready to experience how the Fidget-T can make a difference in your daily life?

The Comfa Mission

At Comfa, our mission is to develop innovative sensory solutions for the challenges faced by Neurodivergent children and their families, empowering them to navigate and thrive in today’s overwhelming world. Our vision is a world where what you wear no longer causes irritation and aggravation, a world where everyone, Neurodivergent or Neurotypical, can feel comfortable and confident in their clothing.

We pour our hearts into creating products that truly make a difference. Each Comfa piece is designed with care, keeping in mind the unique needs and experiences of our community. Our goal is not just to offer clothing but to provide a source of comfort, self-expression, and empowerment.

With Comfa, it’s not just about the clothes; it’s about the people. We invite you to join us on this journey, as we strive to make the world a more inclusive and comfortable place for all.

A close up of the sleeves and top of the body of a young autistic boy, wearing a dark blue Fidget-T T-shirt. the sleeves can be seen to have rolled back cuffs on them, to protect the wearer from any seams.

See what people say

“Tshirt was really nice. Material was really soft and comfortable. It was soft but not to soft, stretchy and not confining at all.”

“I so love the idea to have the popit built in so it never gets lost and is always there when needed. And i love that someone is thinking about how to help people who find clothes mostly stressful and unpleasant!”


“My son was excited to try this new style of t-shirt and he absolutely loved it. He loved how soft the fabric was, he couldn’t feel the seams against his skin, or any labels. Most of all he loved the popits, he found them straight away and was just fiddling with them the whole time. ”

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